Q: What is Search Engine Optimization (SEO)?
A: Search Engine Optimization (SEO) is a combination of strategies that seek to improve the quantity and quality of visitors to a website from search engines such as Google, Yahoo and Bing through their organic search results.
Q: Do I need to hire someone for internet marketing or is it something I can do myself?
A: The strategies and practices of Internet marketing can be learned. However, the learning and training is extensive and will take a lot of time and money. It is highly recommended to hire a professional to do the work for your Internet marketing campaign. Most business owners do not have the time to update their website themselves, let alone build and maintain an entire web marketing program. Contact us to find out what services can help you.
Q: How can I start an email marketing campaign?
A: We have the resources to build an automated follow-up email form into your website. This will allow your potential and current customers to sign up and receive new product information, special offers, white papers and other news. It is also a great way to generate new leads from your website. The clients will then automatically receive the information they requested.
Q: Can page one rankings be guaranteed?
A: The answer is no. There are a variety of factors involved in the search engine page ranking system that make it too difficult to guarantee a page one ranking. Each search engines continuously changes their algorithms, new sites are submitted, and competitors constantly make efforts to do the same.
Q: Are keyword articles the only thing we need to rank well in Google and the other major search engines?
A: The correct answer is no. Search engine optimization (SEO) and search engine marketing (SEM) is a science as well as an art. Additionally, it is an ongoing, continual effort. Keyword articles and content constitutes about 65% of your successful Internet marketing campaign. The other 35% depends on your actual site structure, quality inbound links, the keywords and key phrases used in your site, and the HTML coding of the website.
Always remember that if the search engines cannot spider (crawl) your site, your company cannot benefit from any improvements or modifications done to the site. Technology-related problems, which could be caused by inefficient HTML coding, sites that use Flash technology or sites that make heavy use of graphical elements that contain little or no content must be carefully addressed before writing begins.
A good place to start is a reciprocal link exchange program with other quality sites that relate to your site. This is a powerful complement to increase your Page Rank and create priority positioning in the major search engines.
Q: Is social media marketing required for Internet marketing?
A: Social media marketing isn’t required; however it comes as a highly recommended service. The reason for this is that social media sites such as Facebook, Twitter and YouTube have over a billion users and are the most frequently visited sites on the internet. There are people of all ages and demographics on these sites and it is a good idea to put your business in a place where new and current customers can find you on the web. Social media is also a great opportunity to engage with your current customers on a personal level and establish an honest and reliable reputation.
