Internet article marketing is a marketing strategy to subtly advertise products and services via online article directories. Article directories generally acquire high page rankings, generate high volumes of traffic, and are considered authority sites by search engines. These directories then pass on PageRank to the author’s website and also deliver traffic from readers.
Internet marketers will often try to maximize the results of an article marketing campaign by submitting their articles to multiple article directories. However, most of the search engines prefer to filter duplicate content to prevent the same content from appearing multiple times in searches. Some marketers try to bypass this filter by creating multiple variations of an article, called article spinning. By doing this, one article can theoretically gain traffic from multiple article directories.
Most forms of search engine optimization and internet marketing require a domain, hosting plan, and advertising budget. However, article marketing uses article directories as a free host and receives traffic via organic searches due to the directory’s search engine authority. This can be very useful to new internet marketers as it does not require a big budget.
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