Local search marketing is becoming an increasingly popular internet strategy. You may have previously noticed, Google, Yahoo, and Bing have a section dedicated to local search results above the organic search results, which validates how important it is to be found in those local results.
The search engine enables users to submit queries with geographical constraints that are crawled in a prefixed database of local business listings. Similar to the search algorithm to obtain the organic results, they also have an algorithm for local results; therefore the search engines not only find “what” a user is looking for, but “where” as well. If your company does not appear in the local results, you’re missing a lot of valuable traffic your business could capitalize on.
The local search marketing services we offer are with professionals familiar with the necessary elements to yield productive local search results; constructing customized campaigns for clients including several strategies on and off site that will improve local search visibility.
Local Search Engine Optimization (LSEO)- If you fail to use Local Search Engine Optimization, you are allowing your competitors to steal your business. Similar to standard SEO practices, LSEO refers to the search engine listing of a geographically restrained area. It’s beneficial to have a business website, and we do recommend it, however it is not required in order for your customers to find you online. Most importantly, you want to be found within the “7 Pak” which is the first seven listings on the local Google Map, or any search engine for that matter.
LSEO isn’t a trend that we suggest doing, it’s necessary for the future of your business and is not optional. If you don’t do it, your competition will, and you may lose existing customers as well as masses of potential customers. It’s marketing evolution, which means out with the phone book and in with local search marketing. In a society of instant gratification, you now can find your answer before you can even get to your phone book.
Local Profile Optimization: The listings found within the results of local search are called local profiles. A profile is created and submitted to the search engines to begin listing your business. There is a lot of information about your business required for your local profile, and you want to be sure it is done properly. Otherwise, you may never see your business in the “7 Pak.” In addition, to the basic information such as address, phone number, and business hours, there is also space to add photos or videos relevant to your business.
If you already have a local profile, but are not visible in the first 7 results, we can help you optimize your profile with a variety of strategies in order for your customers to find you more easily. This is a perfect example of letting a professional do the work for you. Yes, you can try to do it yourself. However, when you don’t get the results you want, it’s time to hire a pro. In addition to optimizing your local profile, we offer a service to continue maintaining the profile so when your business does reach the top of the results your listing will never drop down again. With an experienced team of professionals, we use proven strategies to ensure your business will never “fall off the map” once it is found.
Keyword Research: Just like standard SEO, local search marketing also requires the proper use of keywords and keyword phrases in order to increase your local profile’s visibility. Not only can keywords help your business get found, they can also assist in dominating your industry in the local area. These keywords are essential to your campaign and will be assessed at the very beginning in order to ensure your attracting more traffic to your site as well as your business.
