The mobile marketing service enables businesses to participate in the massive market of cell phone users by delivering promotional or advertising messages to your customers’ phones. Mobile marketing is a cross-media marketing vehicle that uses wireless media to integrate content delivery with direct response. Sending text messages (SMS) or App Ads initiates interactive communication between you and your customers and also provides the customer with the flexibility to respond at anytime and anywhere.
SMS
Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) information. Statistics report that an astounding 91% of mobile phone users keep their phone within an arm’s reach 24 hours a day, and they never turn their phone off.
The constant presence of mobile phones has established a readily accessible opportunity for customers to subscribe to your campaigns. This form of marketing enables subscribers to text their information (e.g. name, email, etc) to your business campaign’s phone number, and will auto-populate within your customer database. As soon as the phone number is acquired, you have to freedom to respond at any time, and maintain interactive communication with your subscribers.
App Ads
With the expanding world mobile device users, a new opportunity for discovery, advertising and branding allows every business to leverage mobile. With mobile applications multiplying by millions, the mobile web has opened the door for companies and businesses to market their business or brand through mobile apps.
