There is common misperception that companies should blog simply to get more visitors from search engines such as Google. The truth is there are many other benefits to maintaining a corporate blog other than to drive traffic from search engines. We have compiled the top 5 reasons, other than Google, that businesses should be blogging.
#1: The Strength of a Team
If your business is constantly on a shortage of new content, consider companies such as HubSpot. This social media conglomerate allows access for every single employee to contribute to the company blog. With over 300 employees, they never fall short of three to five posts on a daily basis. This practice isn’t just standard to larger companies; it can be implemented with much smaller businesses as well. The strength of a team contributing content can be highly influential for any company.
#2: Refreshing Your Mind
There are many day to day tasks and activities that put people in a grove, and as a result your brain is no longer stimulated by alternative activities. Kick starting a blogging routine forces you to read and keep up with all the latest news in your industry. While writing informational blogs, you simultaneously become better at providing explanations to clients and customers simply by the perspective you write from. Writing a few blogs a week is great practice for staying in your industry’s game, and having all the answers to questions that could arise when communicating with any customer.
#3: You Gain a Trustworthy Reputation
This especially pertains to industries that require a lot of educational upkeep, such as the Internet. When things are constantly evolving, and new products are introduced every month it is hard for a lot of people to keep up. When you maintain a blog and provide all of the educational information, you build trust from your consumer base because it proves you are constantly in the know. If you blog enough, some clients and customers will know they can always check your blog for quick answers they are looking for.
#4: Qualifying Unqualified Leads
Surely your company has acquired a lead that was not necessarily a qualified lead or immediately ready for a product or service. Unfortunately, unqualified leads take away valuable time from qualified leads which is not conducive to growing business. Include content in your blog from all aspects, including sales, for your business. By tracking the analytics on your website, you can physically see the information prospective leads have read and may be interested in. Ultimately, your company can save thousands by practicing this strategy on your blog.
#5: Comments for Communication
Enabling the comment feature on your company’s blog is the perfect opportunity to hear what your readers have to say, and possibly learn something from them. All too often, companies and organizations disable the feature and establish a one-way communication. The comment feature encourages active communication with your readers which is very beneficial to business growth, and opens the door to participate in valuable conversation.
Of course there are a multitude of reasons why blogging is good for business. It is an incredibly underrated form of communication and marketing, and it benefits both businesses and consumers. These are our top five reasons for business blogging, but we would love to hear your reasons and how blogging best benefits your business.
